Case Studies
People love hearing success stories and learning about what goes on behind the scenes. Case studies are fairly easy to write and are great for social proof. Look through your customer list and determine which one has been successful in using your product. Email your best customers, talk through how they have used your product or service to improve their business, and then share the case study on your blog. You’ll be amazed by how a single case study can inspire and attract tons of new customers. Here’s an example OptinMonster case study of how a Swedish website increased conversions by 800% using OptinMonster. Want your site featured on OptinMonster case study? Simply send us an email (we love highlighting our customers).
Controversial Subjects
This type of blog post can be really fun to write, but remember to be wise. Controversy is always newsworthy — just look at the local news, they’re always reporting on different controversies! You just need to figure out which controversy interests you, and how you can add to the conversation. Be sure to use the keywords around the controversy too. Mac vs. PC, MailChimp vs AWeber, Gun Control, etc. are just some basic ideas. Since controversies are highly emotional, you want to be careful and choose your words wisely.
Current Events
Similar to the point above, this one is even more generic. What do you enjoy reading? What catches your eye? What will you talk to your friends about? Write about THAT! News is always happening, from the latest Marvel movie to Russia’s latest antics. The brilliance of writing a post on current events is that people are already looking for more information and thoughts about these subjects. Your opinion post on current events could become the next viral sensation! It’s even better if you can tie the current events with your product or service.